Market America
Regional Sites

Dennis Franks
Executive Vice President
Having helped develop the Mall Without Walls™ and the Preferred Customer program, Dennis’ focus is now on global sales. He also supports Market America’s health professional program, nutraMetrix®, and the ultimate weight management program, Transitions Lifestyle System®. Additionally, he is charged with evolving Market America University in the field to increase product diversity within Customer Manager organizations. Dennis was the offensive center on the University of Michigan’s “Team of the Decade” for most wins and later played in the NFL for six seasons, helping to build the Philadelphia Eagles 1981 Super Bowl team. After football, Dennis became one of the few to earn over $1 million in commissions a year owning a home-based business.

Steve Ashley
Vice President of Internet Marketing
Meshing the business fundamentals with the power of the Internet, Vice President of Internet Marketing, Steve Ashley, has taken the knowledge he gained from overseeing the NMTSS for several years and has applied it to social media and the Internet. Always looking for emerging technologies for UnFranchise® Owners to better grow their businesses, Steve oversees Market America’s social media presence, mobile applications, and entertainment site, ma® MyWorld. During his action-packed presentation, Steve will teach you why it’s so important to take notice of these technologies and he’ll demonstrate how they can explode your business to new Pin Levels.

Kevin Buckman
VP Training and Field Development
Through no-nonsense, straightforward presentations that deliver clear techniques and strategies, Kevin provides vital information and insight you simply cannot get anywhere else. He currently serves as Vice President of Training and Field Development, leading company efforts in “high-tech, high-touch marketing,” its integration with customer relationship management, and data-warehousing and data-mining activities. In addition, he is responsible for development and implementation of all training certification programs and training curricula. “I believe it’s all about taking action,” says Kevin. “In this world, it’s not what you know that matters. Rather, it’s what you do with what you know that counts.”

Lydia Martinez
Director of Transitions - Field Development
With a family history afflicted by serious health conditions, ranging from type 2 diabetes to heart disease, Lydia’s father was no exception. She was forced to suffer alongside him as a major heart attack struck when he was only 48. Then, just 10 years later, Lydia lost her father to what some would consider circumstance. However, she used this as motivation to take charge of her own health. Over the last decade, Lydia has worked incredibly hard to stay fit, active and healthy. In fact, she is so passionate about fitness and weight loss that she has made it a career – educating others about wellness as a certified personal trainer. Having experienced unbelievable personal success through her drive and determination, Lydia is also a firm believer in adding supplements to any fitness regimen for enhanced results. The first time she was introduced to the Transitions Lifestyle System®, she immediately recognized the benefits of such a complete approach to wellness. Now, not only does Lydia follow the system, but she recommends it to all her clients – including her own mother – who dramatically dropped from a size 20 to a size 12.

Brandi Murphy
Director of the nutraMetrix Division
Brandi Murphy earned her undergraduate degree in Psychobiology and her master’s degree in Secondary Education. She spent nine years teaching middle and high school chemistry and physics. During her teaching years, Brandi was diagnosed with a variety of serious health challenges before she was introduced to Market America’s products and services. The products made such a drastic difference in her life that she decided to start her own UnFranchise® business, and when the nutraMetrix® Program was created a year later, Brandi knew it was the perfect fit for her. Now, as the Director of the nutraMetrix Division, she is committed to helping NCs and Health Professionals become successful UnFranchise Owners while changing the health of our nation, one patient at a time.